Expert Advice to Improve your Customer Service
Customer service is an important part of business success. It provides an opportunity for your company to foster good customer relationships. But bad customer service can end a relationship with a customer. Here are some tips to help you strengthen your customer service and have good customer relationships.
1. Think about how your customers view you from the first impression
First impressions matter. They set the stage for other interactions with your company. Think about how customer service shapes your customers’ first impressions of your company. Make sure everything your employees do, especially those in customer service, give a good first impression.
2. Think about how your online presence shapes your first impression
Even before customers interact with employees, they’re getting an impression of the company through your online presence. What does your website or social media presence say about your organization and its relationship with customers?
3. Think about how you end interactions with customers
Even if your customer is with your company for a long time, it’s important to leave every customer with a good impression at the end of each interaction. When your customers seek customer support or customer service, think about how conversations end and what that says about your company’s relationship with those customers.
4. Think about how easy it is to interact with you
In today’s society, it’s important to make interactions easy with your organization. Can your customers do routine tasks online? Can get they get basic information online? Is your website easy to navigate? What kind of experience do your customers have when they interact with your website or navigate your phone system?
5. Think about how you show customers that you value them
A relationship goes both ways. Your customers are getting something of value to them. However, they need to know that they’re more than just money to you. Think about how you foster your customer relationships by showing customers the value they add to your company.